Amy Ash

I am a Designer / Developer / Themer / UXD type.

Cap Gemini Eurostar The Guardian Royal Mail Group Front End United The Science Museum

Cap Gemini

There was an internal brief set by the marketing department at Cap Gemini to design a new website for their newer, younger, funkier digital design unit and this was my pitch. I sent them their brief back in PDF form, including 6 rebranded logo ideas, three different working and themed websites and one developed with mobile web in mind, as well as a conceptual and interesting UI design.

I urge you to click through to see the document, from there you can follow the blue 'view live example' links to see the website ideas, or click on this link, this link or this link.

Cap Gemini Small World project


Worked on redesign of new Eurostar website launched in March 2013. On this project I took care of theming the seat selector functionality, where users are able to chose the seat(s) they wish to travel in. This is presented along the user journey as they are finalising their ticket purchase.

I also worked very closely with client to lead our team of developers managing development of complex dynamic HTML emails that were generated depending on the user journey and heavily integrated with user data within in the Drupal CMS.

Eurostar site

The Guardian

I worked as both an interactive designer and infographic designer at The Guardian's interactive design department. One part of the job was working alongside a cross-section of employees at this prestigious media company to brainstorm, conceive, design and develop a ‘mini-app’ to maximise advertising space in for the Guardians well-used iPad application. This app was created in 2.5 days and was presented at a day-long internal conference where all the contributing groups pitched their ideas. During my contract I also designed infographics for one of the design agency's leading clients.

The Guardian

Royal Mail Group

I was contractor working on Royal Mail, Post Office and Parcel Force websites. Main duties included front end theme development and defect fixing across three Royal Mail websites to Double A conformance. Liaising with clients, developers, sys ads, and BAs, and working within constraints of client’s branding strict style guide. Gained extensive knowledge of a project involving large scale (2 million users) data migration and cutover. The site has since been redesigned, but according to old colleagues I still have over 2000+ lines of code intact :)

Royal Mail site
Royal Mail

Frontend United

Worked with a small team of developers to bring together the annual European Frontend United conference. It’s aim is to bring front- end developers, designers and themers together and share knowledge, experiences and ideas. There were 5 working on the organising committee (4 of which were women, which I feel deserves a mention) and we found a venue, sourced speakers & sponsors, balenced the books. We designed, printed and distributed or sold merchandise, organised evening events and places to stay as the conference attracts hundreds of attendees from all over Europe and further afield.

Frontend United site
Frontend United

Science Museum

One of my passions outside of web is for music, I DJ and help run one of the largest online radio stations. Through this I was selected alongside twelve synthesiser specialists to curate an exhibition with the "Oramics Machine" as the focus. This ancient synthesiser was the fascinating brainchild of Daphne Oram (known as the Radiophonic Workshops Godmother). As co-curators of the Science Museum's public collaboration, we were brought in to decide, source and collate objects in the museum gallery depicting the technological journey ‘from Lab to Laptop’ to chronologically depict the rise of music synthesis from 1950’s to present day. Exhibition runs until Dec 2013